What is a Channel
Channels are the offline and on-line touch points a consumer experiences when being in contact with your brand. Touch point examples range from; a website, a collect area, a physical shop, a mobile site, a brochure, an eCommerce site, social media and so forth. All these channels lead to a positive or negative experience the customer has with the brand.
Various ways to interact with the customers. On-line Shop, Physical Shop etc.
Experience the channels in a consistent way + seamlessly integrated way.
This can be done by technology
Physical and Digital Information must be the same !
Today’s technology enables businesses to upgrade their Multi Channel strategy to an Omni Channel strategy.