What is OMNI-Channel - Dynamics Retail AX 2012
What is a Channel
Channels
are the offline and on-line touch points a consumer experiences when being in
contact with your brand. Touch point examples range from; a website, a collect
area, a physical shop, a mobile site, a brochure, an eCommerce site, social
media and so forth. All these channels lead to a positive or negative
experience the customer has with the brand.
Multi Channel
Various
ways to interact with the customers. On-line Shop, Physical Shop etc.
Omni Channel
Experience
the channels in a consistent way + seamlessly integrated way.
This
can be done by technology
Physical
and Digital Information must be the same !
Today’s
technology enables businesses to upgrade their Multi Channel strategy to an
Omni Channel strategy.
السلام عليكم و رحمة الله و بركاته and welcome to AX
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